Defines 20,000 terms commonly used in advertising, satellite communications, audience measurement, newspaper production, publishing, sound engineering and other

The ^IDictionary of Media Literacy^R is a reference work that contains key concepts, terms, organizations, issues, and individuals of note related to the field

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa

This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possib