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Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 2018-02-15 - Publisher: Cambridge University Press
In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of pr
Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 2018-02-15 - Publisher: Cambridge University Press
Resource added for the Prototype and Design program 106142.
Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 2011 - Publisher: CABI
This book seeks to set geographical indications (GIs) in the context of the overall development of today's economies and societies as marked by globalization an
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2004-05-11 - Publisher: Harper Collins
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary
