Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though

How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the

This book is an in-depth tutorial on how to make communities work to really improve business performance. It covers principles and proven practices that ensure

Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Tho

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how th