Online Consumer Behavior

Author	: Angeline Close Scheinbaum
Publisher	: Routledge
Total Pages	: 402
Release	: 2012-05-04
ISBN-10	: 9781136342219
ISBN-13	: 1136342214
Rating	: 4/5 (214 Downloads)

DOWNLOAD EBOOK

Book Synopsis Online Consumer Behavior by : Angeline Close Scheinbaum

Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2012-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Online Consumer Behavior Related Books

Language: en
Pages: 402

Online Consumer Behavior

Authors: Angeline Close

Categories: Business & Economics

Type: BOOK - Published: 2012 - Publisher: Routledge

DOWNLOAD EBOOK

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Language: en
Pages: 697

Online Consumer Psychology

Authors: Curtis P. Haugtvedt

Categories: Business & Economics

Type: BOOK - Published: 2005-03-23 - Publisher: Psychology Press

DOWNLOAD EBOOK

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c

Language: en
Pages: 554

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Authors: Ertz, Myriam

Categories: Business & Economics

Type: BOOK - Published: 2021-10-15 - Publisher: IGI Global

DOWNLOAD EBOOK

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Ov

Language: en
Pages: 402

Online Consumer Behavior

Authors: Angeline Close Scheinbaum

Categories: Business & Economics

Type: BOOK - Published: 2012-05-04 - Publisher: Routledge

DOWNLOAD EBOOK

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think

Language: en
Pages: 333

Handbook of Consumer Behavior, Tourism, and the Internet

Authors: Juline E. Mills

Categories: Business & Economics

Type: BOOK - Published: 2013-07-04 - Publisher: Routledge

DOWNLOAD EBOOK

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitali