Opting in to Optimization

Opting in to Optimization
Author :
Publisher :
Total Pages : 0
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ISBN-10 : 154452496X
ISBN-13 : 9781544524962
Rating : 4/5 (962 Downloads)

Book Synopsis Opting in to Optimization by : R. Jon MacDonald

Download or read book Opting in to Optimization written by R. Jon MacDonald and published by . This book was released on 2021-10-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses. Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.


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