'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical res

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies.