Pay As You Wish Pricing

Download or read book Pay As You Wish Pricing written by Jagmohan Raju and published by Pearson Education. This book was released on 2010-01-12 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing. On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....