What if the customer determined the price they pay based upon the value they receive? How might that change things? Pay What It's Worth pricing is a system allo

“This is the book to throw at your human resources director—not literally, of course—when any attempt is being made to bamboozle you about how decisions o

Businesses these days talk a lot about figuring out what the customer wants. Well, here’s your first lesson: the customer doesn’t know what he wants. This b