This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and

The truth about robots: two experts look beyond the hype, offering a lively and accessible guide to what robots can (and can't) do. There’s a lot of hype abou

“[An] essential book… it is required reading as we seriously engage one of the most important debates of our time.”—Sherry Turkle, author of Reclaiming

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