Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, mem

Use the latest technology and techniques to craft winning proposals.

Each chapter includes questions or exercises and answer key.

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking el

From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in