This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is mo

Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This

Johnston and Edwards propose that high technology will be at the heart of the United States economy as it enters the 21st century. They also state that small bu

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotio

The book introduces the idea of Coherency Management, and asserts that this is the primary outcome goal of an enterprise's architecture. With submissions from o