Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-1

Turbulent times challenge democratic politics and governance in Western countries. Party systems, in many instances, have failed to produce solutions to vital p

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of n

This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emph

This open access book provides the first ever authoritative collection of scholarly insights, based upon original research, into the political groups of the EP