Political Branding Strategies

Political Branding Strategies
Author :
Publisher : Springer
Total Pages : 157
Release :
ISBN-10 : 9781137580290
ISBN-13 : 1137580291
Rating : 4/5 (291 Downloads)
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Book Synopsis Political Branding Strategies by : Lorann Downer

Download or read book Political Branding Strategies written by Lorann Downer and published by Springer. This book was released on 2015-12-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.


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