From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the

Discusses how to eliminate unethical behavior at the workplace, demonstrating how to master corporate politics ethically through an understanding of political s

While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more pers

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of n

Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.