Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how poli

Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Polit

Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and ot

Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and ot

Describes a modern American political campaign, discusses the influence of media advisers, and looks at PACs and modern campaign technology