This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their com

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their com

This book brings together scholars from across a variety of academic disciplines to assess the current state of the subfield of popular geopolitics. It provides

Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While na

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the pr