Practising Corporate Social Responsibility in Malaysia

Download or read book Practising Corporate Social Responsibility in Malaysia written by Loi Teck Hui and published by Springer. This book was released on 2017-08-16 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.