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Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and arti
Predictive Marketing
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Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations
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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The seco
Creating Value with Data Analytics in Marketing
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Analytics of Life
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Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understandi