Decision making is an omnipresent, most crucial activity of the human being, and also of virtually all artificial broadly perceived “intelligent” systems th

This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their tho

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k

Judgment, Decision-Making, and Embodied Choices introduces a new concept of embodied choices which take sensorimotor experiences into account when limited time

This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the