This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their tho

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k

Should I buy dark chocolate or milk chocolate? Which college should I attend? Should I be married or single? We face thousands of decisions, big and small, ever

Judgment, Decision-Making, and Embodied Choices introduces a new concept of embodied choices which take sensorimotor experiences into account when limited time

Choices matter. And in your teens and twenties, some of the biggest life decisions come about when you feel the least prepared to tackle them. Economist Robert