The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifica

“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical t

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in indu

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and so

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and so