Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In

This text covers all the aspiring or busy teacher needs to know about the basic methods of primary teaching and provides more besides. There are sectioins on ba

"Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an e