Professor Bandura presents basic psychological principles governing human behavior within the conceptual framework of social learning, reviewing the recent theo

This clearly written and engaging text is a comprehensive introduction to the principles and techniques of behavior modification. Drawing on research, theory an

Applied Behavior Analysis: Principles & Procedures for Modifying Behavior provides today's students with a handbook to help them design and conduct intervention

Assuming no prior knowledge of behaviour modification or psychology, this text offers students hands-on experience with the principles of behaviour modification