This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to man

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dyn