Principles of Services Marketing
| Author | : Adrian Palmer |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 368 |
| Release | : 1994 |
| ISBN-10 | : PSU:000033774442 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Principles of Services Marketing by : Adrian Palmer
Download or read book Principles of Services Marketing written by Adrian Palmer and published by McGraw-Hill Companies. This book was released on 1994 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
