Principles of Services Marketing

Principles of Services Marketing
Author :
Publisher : McGraw-Hill Companies
Total Pages : 368
Release :
ISBN-10 : PSU:000033774442
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Principles of Services Marketing by : Adrian Palmer

Download or read book Principles of Services Marketing written by Adrian Palmer and published by McGraw-Hill Companies. This book was released on 1994 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.


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