Cases in Health Care Marketing
| Author | : John L. Fortenberry |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 253 |
| Release | : 2011 |
| ISBN-10 | : 9780763764487 |
| ISBN-13 | : 0763764485 |
| Rating | : 4/5 (485 Downloads) |
Book Synopsis Cases in Health Care Marketing by : John L. Fortenberry
Download or read book Cases in Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
