This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and inte

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

When the East set off to join the West in a common Europe, its economic and political oddities became increasingly visible in the rapprochement. So what does th