Profitable Marketing Communications

Profitable Marketing Communications
Author :
Publisher : Kogan Page Publishers
Total Pages : 236
Release :
ISBN-10 : 074944942X
ISBN-13 : 9780749449421
Rating : 4/5 (421 Downloads)
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Book Synopsis Profitable Marketing Communications by : Antony Young

Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.


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