Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitiv

Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience c

This text for business executives is both a strategic treatment of the need for competitor intelligence and a tactical guide to how to go about obtaining the sa

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelli

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intell