This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It c

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It c

Truly global in scope and ambition, the 21st Century Public Manager addresses key trends, challenges, and opportunities facing public managers across contexts a

The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within pa

Management academics and practitioners give their views on the fast moving global economy in which organizations are desperate to ensure effective leadership fr