For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text t

"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with

Examines trends that can reshape society and offers an understanding of the dynamics to prepare future leaders.

To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents,

The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources