This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relatio

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtfu

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that th

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a ca

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communicatio