The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re

Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as t

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and