Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary q

SAGE has been a major force shaping the field of qualitative methods, not just in its specialist methods journals like Qualitative Inquiry but in the ′empiric

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as

Qualitative research is designed to explore the human elements of a given topic, while specific qualitative methods examine how individuals see and experience t

Qualitative research is employed more and more often by business researchers and practitioners alike. Part of its success is due to the fact that qualitative re