Qualitative Research Methods in Public Relations and Marketing Communications
| Author | : Christine Daymon |
| Publisher | : Psychology Press |
| Total Pages | : 306 |
| Release | : 2002 |
| ISBN-10 | : 0415222737 |
| ISBN-13 | : 9780415222730 |
| Rating | : 4/5 (730 Downloads) |
Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Psychology Press. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
