The objective of this book is to fill the gap combining several studies from qualitative and quantitative research methods. The various chapters presented here

Some in the social sciences argue that the same logic applies to both qualitative and quantitative methods. In A Tale of Two Cultures, Gary Goertz and James Mah

The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fourth Edition to help students an

This book equips any quantitative researcher, at any level, who finds they need to use qualitative methods, with the necessary theoretical and practical skills

Seminar paper from the year 2002 in the subject Business economics - Miscellaneous, grade: 2 (B), University of St. Gallen (Research Methods), language: English