"Why do beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why were circular forms favored for public festivals

Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition c

Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition c

This groundbreaking book launches a passionate crusade for ‘rational marketing’ – based on facts and data, rather than guesswork, traditions and raindanci

The summary of Rational Ritual – Culture, Coordination, and Common Knowledge presented here include a short review of the book at the start followed by quick