Real Fantasies
| Author | : Patricia A. Johnston |
| Publisher | : Univ of California Press |
| Total Pages | : 396 |
| Release | : 2000-01-01 |
| ISBN-10 | : 0520227077 |
| ISBN-13 | : 9780520227071 |
| Rating | : 4/5 (071 Downloads) |
Book Synopsis Real Fantasies by : Patricia A. Johnston
Download or read book Real Fantasies written by Patricia A. Johnston and published by Univ of California Press. This book was released on 2000-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.
