Real Luxury
| Author | : M. Pinkhasov |
| Publisher | : Springer |
| Total Pages | : 175 |
| Release | : 2014-08-28 |
| ISBN-10 | : 9781137395573 |
| ISBN-13 | : 1137395575 |
| Rating | : 4/5 (575 Downloads) |
Book Synopsis Real Luxury by : M. Pinkhasov
Download or read book Real Luxury written by M. Pinkhasov and published by Springer. This book was released on 2014-08-28 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
