Reconfiguring Public Relations

Reconfiguring Public Relations
Author :
Publisher : Routledge
Total Pages : 368
Release :
ISBN-10 : 9781134161102
ISBN-13 : 1134161107
Rating : 4/5 (107 Downloads)
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Book Synopsis Reconfiguring Public Relations by : David McKie

Download or read book Reconfiguring Public Relations written by David McKie and published by Routledge. This book was released on 2007-05-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for


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