This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and hi

This volume shows how ICT (information and communications technology) can play the role of a driver of business process reengineering (BPR). ICT can aid in enab

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them,

Many very intelligent people, including managers at all levels are a failure. Why? Their I. Q. is high but their emotional intelligence is low. Reengineering yo