This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and hi

This volume shows how ICT (information and communications technology) can play the role of a driver of business process reengineering (BPR). ICT can aid in enab

"Visual thinking". This unique method of processing information helps managers and professionals discover how to renew their organizations, reengineer their pro

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communica

Many very intelligent people, including managers at all levels are a failure. Why? Their I. Q. is high but their emotional intelligence is low. Reengineering yo