Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions fro

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and gra

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication b

As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being s

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey