Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you l

Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitat

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, a