The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies we

Research methods present the strategic management field with great opportunities and challenges. This first volume includes three types of chapters aimed at exp

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientifi

The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies we

This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.