Resilience of Luxury Companies in Times of Change

Resilience of Luxury Companies in Times of Change
Author :
Publisher : Walter de Gruyter GmbH & Co KG
Total Pages : 329
Release :
ISBN-10 : 9783110723540
ISBN-13 : 3110723549
Rating : 4/5 (549 Downloads)

Book Synopsis Resilience of Luxury Companies in Times of Change by : Gabriella Lojacono

Download or read book Resilience of Luxury Companies in Times of Change written by Gabriella Lojacono and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.


Resilience of Luxury Companies in Times of Change Related Books

Resilience of Luxury Companies in Times of Change
Language: en
Pages: 329
Authors: Gabriella Lojacono
Categories: Business & Economics
Type: BOOK - Published: 2021-08-23 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify t
The Future of Luxury Customer Experience
Language: en
Pages: 345
Authors: Gabriella Lojacono
Categories: Business & Economics
Type: BOOK - Published: 2024-08-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their cu
Managing Luxury Brands
Language: en
Pages: 361
Authors: Eleonora Cattaneo
Categories: Business & Economics
Type: BOOK - Published: 2023-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technolog
Manager of the future
Language: en
Pages: 164
Authors: Enzo Baglieri
Categories: Business & Economics
Type: BOOK - Published: 2023-10-15T00:00:00+02:00 - Publisher: EGEA spa

DOWNLOAD EBOOK

A good manager must have a broad range of technical and managerial skills, as well as strategic vision and an awareness of the financial, environmental and soci
Brand Resilience
Language: en
Pages: 258
Authors: Jonathan R. Copulsky
Categories: Business & Economics
Type: BOOK - Published: 2011-05-10 - Publisher: St. Martin's Press

DOWNLOAD EBOOK

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vas