Retail and Channel Marketing
| Author | : Sandro Castaldo |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 420 |
| Release | : 2020-10-30 |
| ISBN-10 | : 9781789903669 |
| ISBN-13 | : 1789903661 |
| Rating | : 4/5 (661 Downloads) |
Book Synopsis Retail and Channel Marketing by : Sandro Castaldo
Download or read book Retail and Channel Marketing written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
