The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the f

The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, managem

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valu

"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is hap