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Rethinking Public Relations
Language: en
Pages: 251
Authors: Kevin Moloney
Categories: Business & Economics
Type: BOOK - Published: 2006-04-18 - Publisher: Routledge

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All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more info
Rethinking Public Relations
Language: en
Pages: 194
Authors: Kevin Moloney
Categories: Democracy
Type: BOOK - Published: 2020 - Publisher: Routledge

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This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while ear
Rethinking Public Relations
Language: en
Pages: 327
Authors: Dr Kevin Moloney
Categories: Business & Economics
Type: BOOK - Published: 2002-09-11 - Publisher: Routledge

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PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mos
Rethinking Reputation
Language: en
Pages: 249
Authors: Fraser P. Seitel
Categories: Business & Economics
Type: BOOK - Published: 2012-08-21 - Publisher: Macmillan

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Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is
Climate Change Denial and Public Relations
Language: en
Pages: 248
Authors: Núria Almiron
Categories: Business & Economics
Type: BOOK - Published: 2019-06-26 - Publisher: Routledge

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This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest grou