Revenue Management in Manufacturing

Download or read book Revenue Management in Manufacturing written by Danilo Zatta and published by Springer. This book was released on 2016-07-08 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.