This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoreti

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing