Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc

To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designi

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume fo

This book presents Proceedings of the International Conference on Intelligent Systems and Networks (ICISN 2022), held at Hanoi in Vietnam. It includes peer revi

The use of machines has changed the workplaces of today. While machinery is still not able to perform certain jobs that require creative or non-routine function